NEW at RESCUE! Baxter Of California

A-Bunch-Of-Good-Looking-Goodies-From-Baxter-Of-California-1BAXTER OF CALIFORNIA

Baxter of California is one of the original men’s grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.

Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proved that all skin is not created equal.

Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.

Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: this is the evolution of men’s grooming.

NEW REVIEW: ★ ★ ★ ★ ★ P50 1970 Must have for men too!!!

beauty mama“As someone who is in my early 40’s, blemishes were not really an issue for me however I would get an occasional ingrown hair from shaving that would last forever. The p50 1970 seems to make my face clearer and smoother and prevent these from happening. If one pops up it goes away within days. I don’t often “believe the hype” when it comes to products, but the hype is true and this product is AMAZING. In addition the personalized service and super fast shipping were above and beyond what I’ve experienced in the past. You only get one face so it’s totally worth it to invest in something that works so well.”
– Gregory H. Verified Buyer


Men Want to Look Good

Everybody knows that men want to look good too. Most of them don’t want to have a big deal made out of it, but it’s on their mind (don’t let them tell you otherwise). Nor do they want to spend time with a complicated regimen. For most guys three products is the limit, and that includes shaving aids.

Guys need to get facials. Period. Back in the days of Mad Men (and before) when a straight razor shave
was de rigueur, barbers would use a number of hot towels and soothing serums/tonics to condition the
skin. They would extract ingrown hairs and perform a stimulating facial massage before tapping on a light moisturizer. Often there was a manicurist on site as well. And a boot black stand in the corner of the shop ensured that the man was totally groomed from head to toe. Even though men today may be more inclined to rock Nikes than Florsheim and use an electric or disposable razor they still need their skin tended to. Often they’ll have challenges with either razor bumps or blackheads on their nose. If your man is ethnic he may have issues with hyperpigmentation as well. These may all be resolved by using an effective regimen with consistency. Begin the process with a facial.

The best time to introduce your man to a facial is before a major event like a wedding or a class reunion. Most men can be enticed to a spa if they feel there’s a “legit” reason. I tell all my female clients to make a date night out of it too; it’s less intimidating that way. After their first facial they’ll be hooked.

The men I’ve performed facials on love Biologigue Recherche P50 lotion for its ability to reduce ingrown hairs and blackheads and improve the luster of their skin. Environs’ Gel Moisturizer is always a major hit because it hydrates without oiliness and has virtually no scent. In addition their Ionzyme products pack enough serious punch to address issues of hyperpigmentation. With the plethora of quality product lines at Rescue including Anthony Logistics, and Cellmen by Cellcosmet no man will feel neglected.

Esthetician Linda Harding,