American Beauty, Revisited
This week, we return to our exploration of American beauty, not just as a geography, but as a point of view. Today, we delve deeper into the legacy, craft, and quiet innovation that shape the most compelling brands in skincare, self-care, and personal style.
From heritage-rooted formulas with clinical credibility to minimalist design pieces that redefine everyday luxury, this curated edit celebrates the diversity and confident simplicity at the heart of American beauty today.
The Icons Behind the Edit
Danucera – Formulated in France, made in the USA
Founded by acclaimed esthetician Danuta Mieloch, Danucera blends clean, high-performance skincare with a minimalist, ritual-driven approach.
- Cerabalm: A dual-use balm that cleanses and masks while nourishing the skin barrier.
- D22 Tonic: A brightening toner that refines without stripping.
- Veluxa Body Oil: A firming botanical body oil that leaves skin soft, radiant, and deeply hydrated.
Alastin – Regenerative Skincare Backed by Science
With roots in aesthetic medicine, Alastin specializes in pre- and post-procedure care that enhances skin resilience and recovery.
- Restorative Skin Complex: A top-tier anti-aging serum that firms and smooths.
- Restorative Eye Treatment: Targets puffiness, lines, and dark circles.
- HA Immerse Serum: Boosts hyaluronic acid levels for instant plump and long-lasting hydration.
SkinCeuticals – The Antioxidant Authority
A clinical pioneer trusted by dermatologists, SkinCeuticals fuses decades of antioxidant research with targeted, high-performance skincare.
- C E Ferulic: The gold standard in vitamin C serums.
- P-Tiox Peptide Serum: A neuropeptide-rich formula that visibly smooths lines.
- Triple Lipid Restore 2:4:2: A reparative cream that restores essential skin lipids.
Caddis – Eyewear That Owns Its Age
Disrupting traditional reading glasses, Caddis creates frames that are both smart and unapologetically stylish.
- D28 Eye Appliance Glasses: Classic with an edge, built to stand out.
- RCA Gloss: A sleek, high-shine frame that balances clarity with cool.
Lelet NY – Modern Accessories, Made Artfully
Each Lelet NY piece is handcrafted in New York, blending sculptural design with everyday function.
- Elena Chain Pony Cuff: A delicate-meets-edgy accent for your ponytail.
- Glossy Dome Pony Cuff: Sleek and sculptural, with a high-shine finish.
- Glossy Knot Hair Pin: Minimalist elegance that holds its own.
EltaMD – Sun Care That Works as Hard as You Do
Recommended by dermatologists and loved for its gentle, effective formulas, EltaMD is all about skin protection without compromise.
- UV Active Broad-Spectrum SPF 50+: Sweat-resistant and safe for sensitive skin.
- UV Skin Recovery Red Color Correcting SPF 50: Calms redness while delivering broad-spectrum defense and tone-evening tint.
- UV Skin Recovery SPF 50: A mineral sunscreen that soothes and protects stressed or post-procedure skin. With broad-spectrum SPF 50 and a barrier-repairing formula, it calms irritation while defending against UV damage.
