Beauty, like style, shifts with the seasons. What feels right in the quiet light of early fall, a clean complexion, fresh skin, and quiet minimalism, might evolve by October into something deeper, softer, and warmer. As it gets colder and autumnal textures return (wool coats, suede boots, a glass of red at golden hour), so too does our beauty. From luminous restraint to moody richness, this is the aesthetic evolution from Clean Girl to Cozy Girl.
This season, you don’t have to choose one or the other. You just need the right tools to transition effortlessly between the two.
In this article:
THE CLEAN GIRL
Minimal. Polished. Intentional. The Clean Girl aesthetic isn’t about being bare-faced, it’s about looking effortlessly radiant, as if you’ve just come from a facial, or post-pilates, with perfect skin and nowhere to be in a hurry.
The focus is on skincare-first beauty, products that amplify rather than mask. The result? Skin that glows quietly, a look that reads more old Céline than something on the endless trend cycle.
Danucera — Cream Supreme
A skin nourishing cream that hydrates with clean ingredients, and infuses the skin with anti-aging botanicals. It leaves the skin plump, smooth, and subtly luminous. Your base for everything (or nothing) to come.
Westman Atelier — Lit Up Highlight Stick
This isn’t your typical highlighter. Sheer, dewy, and delicate, it melts into the skin to create an ethereal glow that reads healthy, not highlighted.
Chantecaille Beauté — Sheer Glow Rose Face Tint
A featherlight gel that blurs the line between makeup and skincare. The soft rose tint gives cheeks a natural flush while adding a veil of light across the skin. The effect is quiet, yet transformative.
Valmont — Vital B. Serum
A silky serum infused with mallow extract and Silanol DNA. It nourishes the skin barrier, calms redness, and brings a supple bounce to the skin. Ideal for mornings when skin needs a reset, but time is scarce.
THE COZY GIRL
Then, everything shifts. The light changes, the mornings get cooler. Your beauty routine calls for a little more drama. The Cozy Girl aesthetic is a study in warmth: berry lips, bronzed skin, a creamy flush that mimics the way your cheeks look after a walk in cold air.
It’s not heavy. It’s dimensional. And it’s exactly what autumn calls for.
Westman Atelier — Sun Tone Bronzing Drops
Bronzer, reimagined. These silky drops deliver a golden warmth that sculpts and revives without a trace of orange. Blend with your moisturizer or layer over foundation for a tonal, sun-kissed effect that feels like late September skin.
Clé de Peau — Lip Liner Pencil
This lip pencil elevates your daily look. With a creamy, long-wear formula and refined hues, it gives structure and sophistication to any lipstick, especially the rich tones that define the season.
Clé de Peau — Lipstick Matte
This matte formula glides on like cashmere and wears like a second skin. The shades? Think deep berries, warm terracottas, and modern neutrals. Cozy hues that evoke crisp leaves and golden hour strolls.
Biologique Recherche — BioMagic Mask
More than a detox. This mask tones, refines, and refreshes the skin in under 15 minutes, making it the ultimate pre-makeup ritual. Whether you’re headed out or just want to enliven your skin, it’s the perfect reset.
There’s no need to choose between minimal and moody. The beauty of this transition is in the flexibility! Letting your look reflect your energy, your surroundings, and your sense of self. From clean and considered to rich and romantic, this season invites you to play in the in-between.
