A young man shaving in the mirror
A young man shaving in the mirror

Hold up. Everything you thought you knew about gender and beauty stereotypes is wrong. According to this study, men and women are spending the same amount of money when it comes to beauty products. But how can this be? Men are supposed to be ambivalent towards skincare and things that are typically classified as “feminine”… right? What are they doing? What, exactly, are they using? We’ve hit up the estheticians of Philly’s most renowned spas to finally debunk the mysterious beauty habits of men and really break down the best in men’s skincare.

  • First things first, men are getting just as many expensive products and treatments as women. Esthetician Joanna Kula of Rescue Spa in Rittenhouse sees her male customers routinely buying the Biologique Recherche P50 exfoliating toner. The P50 toning lotion ranges from $27 for a travel size bottle (y’all!) and $94 for a full 8 oz., which goes to show that men will definitely cough up some dough when it comes to beauty.